Support Your Local Muse

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by Bethany Maines

Last time I blogged about identifying ways of marketing a book in preparation for making a marketing plan. My list, to recap, was…

Tip #1: Identify Marketing Message Distribution Channels
(aka Think of ways to promote yourself and your book)
• Live Audience – signings, guest speaking, launch party
• Internet Presence – website, facebook, twitter, youtube, goodreads, linkedin
• Internet Ads – Google AdWords, facebook ads, ads on websites
• Email – newsletters, e-fliers, personal email
• Video – book trailers, promo videos
• TV – news, reality shows, talk shows
• Radio – programs, ads
• Written Word – “expert” articles, reviews of other books, blogging, guest blogging, books, short stories
• Print – newspapers, magazines, print ads, fliers, posters, mailers
• Word of Mouth – book clubs, fans, bookstore staff, reviews

Farhad Manjoo recently wrote a piece about the fact that he didn’t really care if independent bookstores failed. (Don’t Support Your Local Bookseller) He made some salient points about Amazon strengthening US readership and book sales (and annoying hipster sales staff), but when came to the idea that independent bookstores don’t offer authors anything compared to Amazon, I had to shake my head. As a reader, I think bookstores are good things in general, but as an author, bookstore signings are the fastest, easiest way to talk to people about my books and to me that equals sales. Bookstores are an essential part of the writing economy and an essential part of every local economy (To quote the Washington state economist, “Please go buy things.”). So needless to say, I will not be following Mr. Manjoo’s advice and I will be keeping my relationship with bookstores strong (aka buying books and shooting the breeze with staff).

To me talking to readers is my primary sales tool and one that is happily free. Other tools, like social media, are very important, but more secondary. Some of the secondary tools, like having a Facebook page or twittering are free, but many items like ads, book trailers, and giveaways (like book marks), all cost money. So in determining my marketing plan, I will be assessing a “distribution channel” for three things: how much time will it take, how much will it cost, and what will be my ROI (Return On Investment). A Facebook page is fast, free, and has a return of increased awareness and legitimacy. Facebook ads? Definitely not free, and the return depends on many variables. Better stop and consider.

Of course, as I look for ways to market my books I should keep in mind the fact that a marketing goal goes nowhere if I don’t meet the writer’s prime directive (no, I never watched Star Trek, and no, I don’t totally love everything that Data ever did including those two episodes of Night Court, shh, go away now): To be a writer, one must write.

Remembering…

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by: Joelle Charbonneau

The New Year is approaching fast. Normally, I looked to the new year with a sense of excitement and anticipation. There are so many possibilities. I am always anxious to see what the year will bring. This year I am finding it hard to look forward. I know there are great things coming. I have two books coming out this year. My son will be doing all sorts of wonderful and exciting things. There are stories to write, songs to sing and life to be lived to its fullest. And yet, I find myself clinging to the old year and wishing I could go back. Not far. Just a few days. Just to last week or maybe the week before. I just want one last moment of this past year to fully appreciate what I had and now have lost.

Last Tuesday night, my father-in-law, Joe Blanco, suffered a severe

aneurysm. Wednesday morning some friends arrived at his house to see him and grew concerned when he didn’t answer the door or the phone. They called 911 and found my father-in-law unconscious. He was rushed to the hospital, but there was nothing that could be done. On Thursday, we were forced to say goodbye.

To say that his passing was unexpected is both true and untrue. Dad B was a walking miracle. Over 16 years ago, he had a heart transplant that gave him a second chance at life. And boy did he use it. He retired from his high powered consulting job and began to teach. He worked with special needs college students. He revived a struggling homeless shelter program at his local church and founded a second one at a different church. He worked on breast cancer walks. He volunteered to drive seniors to their doctor appointments. He sang in two different vocal groups. The list goes on and on. But more important than all of that – Joe loved his family.

Nothing was more important to him than spending time with his family. We saw him only two days before he collapsed. We talked to him that night. Yes, we knew that at any moment the gift he had been given 16 years before could be taken away and yet- we thought somehow he would live forever. Maybe because we needed him to.

And now he is gone and time marches on. A new year approaches….a year he will not ring in. A year he will not be making resolutions for. A year he will only live in our memories. And I don’t want the year to come.

And yet – I know he would not want time to slow down for him. He believed that each day was a gift. I owe it to him to embrace the new year with joy and hope…not with sorrow. And I will try. Today, I will sing at his funeral and say one final goodbye to the man who held my hand when my own father died and did his best to fill that hole left in my heart. And tomorrow I will do my best to look to the future with hope and happiness because that is what he would have wanted.

So to my Stiletto family I say – may 2012 bring you great hope and great joy. And may you remember that every day of that year no matter how frustrating or unhappy is a gift to be treasured.

Lori’s Book Sense

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Lori's Reading Corner

Welcome to this months edition of Lori’s Book Sense.
I hope you enjoy these great titles I’ve chosen for you this month.
Wishing everyone a very happy & healthy holiday season. 
Catch Me by Lisa Gardner (release date Feb 7th) ~ In four days, someone is going to kill me . .Detective D. D. Warren is hard to surprise. But a lone woman outside D.D.’s latest crime scene shocks her with a remarkable proposition: Twenty-seven-year-old Charlene Rosalind Carter Grant believes she will be murdered in four days. And she wants Boston’s top detective to handle the death investigation. It will be up close and personal. No evidence of forced entry, no sign of struggle. Charlie tells a chilling story: Each year at 8:00 p.m. on February 21, a woman has died. The victims have been childhood best friends from a small town in New Hampshire; the motive remains unknown. Now only the last friend remains to count down her final hours. But as D.D. quickly learns, Charlie Grant has been preparing, and she doesn’t plan on going down without a fight. As D.D. tracks a lone gunman who is killing pedophiles in Boston, she must also delve into the murders of Charlie’s friends, seeking the elusive insight into who might be stalking and killing these childhood playmates, in the hopes of preventing whatever might come this February 21. Just how much can she trust Charlie Grant, a woman who by her own admission can outshoot, outfight, and outrun anyone in Boston? Is Charlie truly in danger, or is she hiding a truth deep within her that may turn out to be D.D.’s biggest surprise of all? …..In four days, someone is going to kill me. But the son of a bitch has gotta catch me first.

Catch Me once again brings back the formidable Sergeant Detective and her tight-knit team, definitely Boston’s finest!  While D.D. may be in mommy mode a lot of the time, she is still a detective at heart and determined to find both the vigilante killer and Charlie’s intended killer – hopefully before it’s too late. Being the sixth book in the D.D. Warren series (see Alone, Hide, The Neighbor, Live to Tell, & Love You More) the characters are well developed and familiar. You can certainly read this book as a stand-alone, but to fully enjoy D.D. and her crew, you should start with reading Alone.  Catch Me is a pulse-pounding, earth-shattering thriller that will take you on the ride of your life.  But pay close attention, because not everything is as it appears to be.   This is, without a doubt, Lisa Gardner at her finest.


The Burning Edge by Rick Mofina ~ Lisa Palmer has barely recovered from the sudden death of her husband when she is drawn into a new nightmare. On her way home from upstate New York, Lisa stops at a service center minutes before an armored car heist. Four men are executed before her eyes—one, an off-duty FBI agent she tried to help. Now Lisa is the FBI’s secret witness and the key to finding the fugitive killers. FBI agent Frank Morrow leads the investigation of the high-profile case. Hiding a very personal secret, Frank knows this assignment will be like no other he’s ever faced…and it could be his last. Pressured to land an exclusive, journalist Jack Gannon chases the elusive thread of an anonymous tipster. With every instinct telling Jack the story is within his grasp, he risks everything to reveal the chilling truth…before the cold-blooded killers can take the next step in their vengeful mission.

The Burning Edge is the story of one woman’s need to regain her life, one man’s desperation to save his brother, one man’s desire to stop everything from crumbling down around him, and one man’s drive to simply do his job. The Burning Edge, the fourth book in the Jack Gannon series (see Vengeance Road, The Panic Zone & In Desperation) is Rick  Mofina at his pulse-pounding best. The writing is solid, the storyline intense, and the action non-stop. It’s a story of despair, redemption, salvation, hope, family, and the future. 

Affairs of Steak by Julie Hyzy (release date 1/3) ~ White House chef Olivia Paras and her arch nemesis, White House Sensitivity Director Peter Everett Sargeant, must work together to solve the double murder of one of the First Lady’s assistants and the Chief of Staff-before they become the next victims of a merciless assassin with a secret agenda.

Affairs of Steak, the fifth book in the White House Chef Mystery series (see State of The Onion, Hail To The Chef, Eggsecutive Orders & Buffalo West Wing) once again brings you into the heart of the house – the kitchen. And so what if that house just happens to be the most important house in the United States – the White House?  Julie Hyzy has created a culinary delight that will appeal to all of your senses.

Until next month…..

The Gift of Thanks

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By Laura Bradford

While I know the official holiday for being thankful took place about four weeks ago, I’ve decided to take a do-over and merge it with a holiday more often noted for new starts. 

Don’t get me wrong, when I see the ball making its way down the pole in Times Square each year, I find myself considering the notion of a “New Year/New Me” just like everyone else. I could certainly stand to drop about 10 pounds and get in better overall shape. And maybe in 2012, I’ll do just that. But before I look forward, I also like to look back. You know, to see where I succeeded and where I failed. Where I improved and where I need to do better.

I also like to whip out my stationery and write letters…to the people who made a difference in my life throughout the year. Sometimes, the difference was more indirect, like a teacher who has been particularly good with one of the girls. Sometimes, the difference is something I experienced first  hand–like my Aunt Mary who never ends an email or a phone call without saying, “I love you.”

The notion of a “thanks for who you are/what you do” letter started when I was young. At that time, it took the form of the more traditional “thanks for the present” acknowledgement I was expected to write after every birthday or Christmas. But as I got older, I began to see the things people do that go far beyond the normal gift wrapped affair.

I wrote my first extensive “thanks for who you are/what you do” letter to my high school history teacher, Mr. Filo. I gave it to him the morning of graduation. He was passionate about teaching and, in turn, had made me passionate about a subject I’d had little to no interest in prior to my time in his classroom. I wrote that letter because I wanted him to know that his work, his efforts had meant something to me. To this day, I’m glad I gave him that letter. I’m glad I said, “thanks.” I’m glad I said, “you made a difference in my life.”  Because when Mr. Filo died of a massive heart attack two weeks later, he knew he was valued. He knew he’d made a difference.

For a long time, I was good about letters like that. Until life got busy–first with kids, and then a host of assorted stuff that made the concept of putting off ’til tomorrow way too easy.

So I’m getting back to that now. Call it a resolution, if you will. Call it a long overdue case of manners. Call it my holiday mix-up. Regardless, I’m going to start here…now.

2011 has been a wild year, full of ups and downs the likes of which probably should have come with some sort of warning. But the ride was made easier by a handful of people who deserve a “thanks for who you are/what you do.” Each one made a difference in my life, and for that I am grateful.

*Our own Maggie Barbieri–for humoring me with an occasional lunch outing. Moving (yet again) at this point in life is tough. But having someone be open to a new face has made the transition a bit easier. Thanks, Maggie!

*My friend, Lynn C–for, well, being a loyal, steadfast, and true friend. I’ve learned so many things from this woman…not the least of which is courage and persistence.

*My friend, Lynn D–for teaching me about basic kindness. Not sure what I did to have God put this angel in my path but I am truly blessed.

*The aforementioned Aunt Mary–for loving me unconditionally. There is no greater gift.

*My readers (Dru Ann, Aimee, Carol S, Mary H, and so many others)–for helping turn my childhood dream into a reality and for becoming my friends in the process. Thank you from the bottom of my heart!

So here’s to 2012. May it be an extra special year for all of us–a year in which we laugh often, love unconditionally, and take a moment to thank those who make our world brighter!

~Laura

Creme de Vie!

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by Maria Geraci

Every Christmas there are traditions that I strive to keep alive. Such as buying my kids their own Christmas ornament (no matter how old they happen to be!). Another one is making traditional Cuban eggnog (or Creme de Vie) to enjoy on Noche Buena (or Christmas Eve).

If you’ve never made homemade eggnog, then this might be the year you need to start. Creme de Vie is not only easy to make, it’s extremely tasty. It’s also not for lightweights. Bacardi Rum is a major ingredient!

Here you go:

2 cups sugar
1 cup water
8 egg yolks (no whites!)
1 can evaporated milk
1 can sweet condensed milk
1 tsp vanilla
1 1/2 cups white Rum
ground nutmeg for garnish

Add sugar to water and bring to a boil over med heat until the sugar completely dissolves and the syrup lightly coats a spoon. Set aside and allow to cool.

Lightly whisk egg yolks. Add the evaporated and condensed milks and whisk until blended. Mix in vanilla and rum. Slowly add the cooled syrup, mixing in well.

Strain the mixture.

Pour into bottles and let sit one hour, then refrigerate. Most recipes call for you to allow the Creme to Vie to settle for a couple of weeks before drinking, but I think it tastes perfectly awesome within 12 hours. Yum!

Enjoy! And Feliz Navidad!

PS: This also makes a great Christmas gift or host gift!

A Tale of Christmas Eve (or how a seven-year-old picks out gifts at the last minute)

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By Maggie Barbieri

We celebrate Christmas Eve hard in my family.  The reason for this is that when I was young, my father was a New York City police officer who worked many a holiday but usually seemed to be around for some of Christmas Eve, making it easy for my mother to load gifts under the tree and have them ready for us to open at midnight (really, eight thirty…it was dark and we couldn’t tell time).  Usually, the day before Christmas Eve, or earlier in the actual day, my father would realize that while he had been busy keeping the citizens of New York City safe, he had forgotten to get my mother a gift and had to go into serious shopping mode if he was going to have something for her to open.  This particular year, I guess I was around seven, he grabbed me, dusk just about to fall as snow dropped from the sky, and dragged me to a neighboring town where a boutique was still open.  It was called The Pearl Shoppe and sold things like giant pairs of white underpants, enormous bras, girdles with lots of snaps and elastic and some fancy duds that the well-heeled women of Rockland County wore to holiday parties.  We wandered in, immediately assaulted by a woman covered in Jean Nate cologne, and given the hard sell.
Out of the corner of my eye I spotted the most gorgeous silver lame (and apologies that I don’t know how to put either an accent ague or accent grave over the e) gown, hanging close to the window on a hangar, clearly an item that was being highlighted as something every woman should have.  It was hanging alone, calling to me.  As a devoted Barbie aficionado, it seemed like something my leggy doll should wear.  From there, I made the leap that it was something that my mother—the parent of four children under the age of seven, two still in diapers—should have.  After all, she could wear it to all of the holiday parties that she and my father would go to, I thought, not taking into account that the parents of four little children rarely get invited anywhere.  I posited my theory to my father.  He had a wad of cash and little time. 
He was in.
The Jean Nate lady was more than happy to wrap it up in a big box with a giant silver bow, reminding my father that here at The Pearl Shoppe, there were no returns for cash, just store credit.  But we were both blinded by the silver lame gown—it even had a bolero jacket that you could wear when it got chilly—so it didn’t matter.  In our minds, my mother would never return such a glorious item.  Why would she? 
We were both trembling with anticipation when my father handed her the box. 
“Oh, The Pearl Shoppe,” she said, clearly not as excited as we thought she might be.  She undid the beautiful bow and riffled through the tissue paper covering the most exquisite silver gown this side of Garnerville.  While two of us fought over the bow, she let the baby play with the tissue paper.  She uncovered the silver gown, throwing my grandmother a look that said, “where in God’s name am I—the mother of four little kids—going to wear a silver ball gown?” but to my father she proclaimed it the most beautiful item of clothing she had ever seen and would ever own.
It may come as a surprise to you to find out that my mother never did wear the silver gown or that I was with her when she went to return it to The Pearl Shoppe.  The Jean Nate lady was not amused.  Nor was my mother when she found out that the only thing she could exchange it for were a dozen packets of giant white underpants and an enormous bra.
I learned a few things that year:

You can never have enough giant white underpants or enormous bras.

You should never take gift advice from a girl whose fashion icon is a twelve-inch doll with inordinately long legs and is made of plastic.

Always marry a man who thinks that despite the fact that you spend the better part of your day changing diapers and wiping up spilled milk, he always think you should look like a princess.

Happy holidays from all of us at The Stiletto Gang!
Maggie Barbieri

Holiday Fun

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Chanukah, the festival of lights, begins Tuesday night and lasts for eight days. This year it overlaps with Christmas. It doesn’t always happen that way because Jewish holidays follow a lunar-solar calendar. Because there is roughly an eleven-day difference between twelve lunar months and one solar year, the length of the Hebrew calendar year varies. Sometimes Chanukah is in early December and we’re just finishing up our holiday when Christmas celebrations begin.

Latkes, potato pancakes, are traditional Chanukah treats. I’ve seen recipes for latkes made with a mixture of zucchini, carrots, and parsnips. For those looking for something new or healthier to celebrate the Chanukah, maybe nouvelle latkes will float your boat. But since I only make potato pancakes once a year, I say go for it, use the potatoes and cut down on the fat intake somewhere else. Because nothing quite says Happy Chanukah to me like the smell of potatoes and onions sizzling in oil, and then topped with some cool applesauce. YUM! Below is my recipe for latkes. As they would say in Hebrew, B’taya Von! Or Bon Appetit!!

Any holiday is an opportunity to enjoy family and friends, reflect on the year, and count our blessings – including the ladies of this delightful blog and you, our readers. Whatever and however you choose to celebrate, we wish you a time of joy and peace.

Marian

Traditional Potato Latkes

5 large potatoes, peeled (I use Yukon Gold)
1 large onion
3 eggs
1/3 cup flour
Pinch of baking powder
1 teaspoon salt (you may need to add more)
¼ teaspoon pepper

Oil

Grate potatoes and onion (I use a food processor).
Strain the grated potatoes and onion to get rid of excess water.
Add eggs, flour, baking powder, salt, and pepper. Mix well.
Heat ½ cup of oil in frying pan, and when hot, add 1 large tablespoon of batter. Fry each side about 2 to 3 minutes.
Remove from pan and drain on paper towels to remove excess oil.

Add more oil as necessary.

Enjoy with applesauce (or even sour cream, which is decadent but delicious).

____________
Brianna Sullivan Mysteries – e-book series
I Try Not to Drive Past Cemeteries- Kindle – Nook – Smashwords
The Dog Days of Summer in Lottawatah- Kindle – Nook – Smashwords
The Holiday Spirit(s) of Lottawatah- Kindle – Nook – Smashwords
Undying Love in Lottawatah- Kindle – Nook – Smashwords
A Haunting in Lottawatah – Kindle – Nook – Smashwords
Lottawatah Twister – Kindle – Nook – Smashwords
Missing in Lottawatah – Kindle – Nook – Smashwords

Sullivan Investigations Mystery – e-book series
Murder Off the Books Kindle – Nook – Smashwords
Murder Takes the Cake Kindle – Nook – Smashwords
Riley Come Home (short story)- Kindle – Nook – Smashwords
Moonlighting at the Mall (short story) – Kindle – Nook – Smashwords

Romances
Love Lessons – Kindle – Nook – Smashwords

Why It’s Always a “Great Day” when I Talk About Books on TV

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by Susan McBride

I had the pleasure of appearing on “Great Day St. Louis” again yesterday, something I’ve been doing about every other month or so for a few years now.  Watching myself on TV today compared to when I was first published in 1999 is a hoot.  Back then, when I was nervous, I tended to do bug eyes (aka “deer in headlights”).  The longer I spoke, the bigger my eyes got.  Although, come to think of it, I did that when speaking in person to others, too.  I remember one conversation with Charlaine Harris eons back when she finally shouted at me, “Blink, dammit!”  Thank goodness, I got over that.

Back to “Great Day” and the Great Reads segment from yesterday.  I always look forward to going downtown to the KMOV Channel 4 studios.  It means getting to play hooky from my current work-in-progress (and those pesky looming deadlines), so I jump at the chance!  Ed loves going with me, so he usually takes the morning off.  I never protest, as I don’t mind a bit having a “driver” drop me off in front of the building while he goes to park the car in the appointed lot a few blocks up (it’s especially handy-dandy when the weather is ugly).

I even have fun pushing through the revolving doors to get into the KMOV lobby, where I sign in at the reception desk and then wait for Sammi, an assistant producer, to come get me (and any other guests hanging around).  We enter the newsroom where various reporters, meteorologists, and even anchor-people are working on stories in their cubbies. Then it’s back through a hallway and into the studio, approaching from behind a wall and emerging right beside the Weather Center (Ed loves the Weather Center most of all).

Since it’s the holiday season, the anchor desk has lots of poinsettias around it, which looks so pretty.  The chairs for guests of “Great Day” are right beside it.  Ed and I always like to poke around, take pictures, talk to Jenn and Brooke, the producers (who are adorable!), or Matt Chambers (one of the “Great Day” co-hosts and one of the station’s most beloved weather dudes!), and also with other guests (that’s how I met Lisa Bertrand, Wade Rouse, and a whole bunch of other cool people that I like to keep in touch with, or at least keep tabs on!).

Yesterday, the owner of a gold, silver, and coin shop was on-set for a segment, and I got his card (I really want to sell my old jewelry from high school that I will never wear again or pass down to anyone!).  He gave us newly-minted quarters and a newly-minted dollar.  So cool!  You never know what’s going to happen on “Great Day”–I once got a fabulous cookbook from a visiting chef!  But I digress!

Once Sammi gets me settled inside, she hands me a script.  I find out which co-host will do the segment with me (yesterday, it was Matt) and what Matt will see running across the teleprompter.  That way, I have a good idea of what to expect when I sit down with him on the set, the camera rolls (and my mike goes live), and we start talking about books. The script also notes the approximate time I’ll be on-air, so I know if I’m early in the show or later.  For Thursday, I was on at 10:34, so Ed and I got to sit and watch the cooking segment (turkey pot pie!), an interior designer discussing her family’s “Christmas auction” (which they do in lieu of buying lots of gifts), and a therapist explaining seasonal mood changes (my mood only gets better the colder and snowier it gets!).

And then it was my turn!  Sammi had me miked up the back of my sweater, and I followed her over the camera cables to the kitchen area, where I sat on a stool behind the counter with Matt.  I’m usually on the other side of the set behind a glass-topped table (or, occasionally, on the sofa).  So this was something new!

Once the previous segment finished (we got to watch it as it aired), Matt introduced me and the Great Reads segment…and off we went!  Here’s the bit so you can see it for yourself (I gush about three recent books I loved, including our very own Maggie Barbieri’s PHYSICAL EDUCATION and recent Stiletto guest blogger Marilyn Brant’s A SUMMER IN EUROPE).  It only takes about five minutes, and then I’m done!  As always whenever I leave the “Great Day” set, I can’t wait to go back again!  😉

New Year = New PR

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Or How to Teach an Old Brain New Tricks
by Bethany Maines
I’ve been thinking about short stories lately. Wait… I recant that. I’ve been intending to think about short stories lately. What I’ve actually been thinking about is PR, Social Media and writers.
You’d think Social Media would be right up a writer’s alley. We don’t have to leave the house. We get social interaction without having to brush our teeth and theoretically we can do it without interfering with our writing. Now clearly, that last one is problematical. Due to theory of the Hierarchy Avoidance (first formulated by The Hobo) there are many much less fun things than Facebook that a writer will do to avoid writing. But supposedly slipping in five minutes of Facebook time shouldn’t hinder the production of a manuscript. And yet, most writers I know were extremely reluctant to start using Social Media. Why? Because it felt like PR. And we suck at PR. Clearly most of us got over that and formed a lasting Facebook addiction, but beyond that, here’s the real problem.. With the economy in the crapper, and the publishing industry teetering on the edge of not being able to find their… er… heads with both hands and a map, authors are being asked to handle more of their own PR and promotions.
Frankly, I cannot imagine a group of people less equipped to do PR. Writers, in my experience, are an introverted, sweats wearing bunch. (Female writers dirty secret #82: underwire bras are for “fancy” days when we have to leave the house.) If we had wanted to go outside and be judged on our appearance and have people listen to us talk, we would have gone into politics and we’d be totally different people/aliens/insane. So basically, writers are fundamentally unprepared for PR and we wander around secretly wondering if everyone else knows something we don’t.
For those who haven’t tuned into one of my blogs before, my day job is as a graphic designer, which makes me a proficient technology user, with a rudimentary grasp of how marketing works. And I’m here to tell you that yes everyone does know something you don’t – OK, well maybe not everyone, but the PR people certainly. The reason that PR is hard (besides the having to talk to people) is that there are skills and information that we writers don’t have. PR and marketing people also tend to do something that most writers HATE doing – they think of a book (and an author) as a commodity. And since books are our precious, adorable babies, thinking about them as “just another thing to sell” kind of hurts. But… we all want our books to sell right? We want our babies to go out into the world and do well, so as their parents we’d better think about getting out there and giving them the best shot they can in this cruel world.  And in my experience, that means having a plan.  
Before creating a promotional or marketing plan I evaluate how much time, effort, & money I’m willing to invest on promotion. Yes, this means that I have to know, at least roughly, how much my yearly household budget is, and how much time (per week/month/year) I have to devote to my writing job. You don’t have to be super detailed, but it helps to know how big you can dream. Then I evaluate my yearly calendar in terms of writing deadlines (these will drive promotional deadlines) and other life goals; this helps me spot when I should be doing more promotion and when I will actually be available to do it. 
Once you know your personal parameters you can start on the actual PR plan by identifying the possible methods of promotion. Step 2 will be to evaluate the pros & cons of a particular channel against your budget and your brand. Below is the list I created for my 2012 plan. So take a look and see if it sparks any ideas for you. Feel free to share your own ideas and PR experiences in the comments!
Step #1: Identify Marketing Message Distribution Channels
(aka Ways to promote yourself and your book)
· Live Audience – signings, guest speaking, launch party
· Internet Presence – website, facebook, twitter, youtube, goodreads, linkedin, blog
· Internet Ads – google adwords, facebook ads, ads on websites
· Email – newsletters, e-fliers, personal email
· Video – book trailers, promo videos
· TV – news, reality shows, talk shows
· Radio – programs, ads
· Written Word – “expert” articles, reviews of other books, blogging, guest blogging, books, short stories
· Print – newspapers, magazines, print ads, fliers, posters, mailers, books
· Word of Mouth – book clubs, fans, bookstore staff, reviews
I’ll be discussing my own marketing plan (and technology tips) in upcoming blogs. In the meantime, you can find me on Twitter @BethanyMaines, Facebook with Bulletproof Mascara and on the web at http://www.bethanymaines.com/.

Tis the season….

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by: Joelle Charbonneau

Yikes! There are gifts to buy and packages to wrap. Cookies to bake and a toddler too excited to nap. I have trees to trim and trips to the post office to make. Oh and did I mention the gingerbread houses to bake? It’s the holiday season which is sparkly and bright. And in the middle of it all, I have to find time to write!

Two years ago, I wasn’t under deadline. My first book was under contract. The option book was written and waiting for submission. And for some strange reason, I decided to write book three. Stranger still, I made the choice to finish writing the book during the holidays. My reasoning was that if I wanted to become a multi-contract author, I should be able to be productive at any time. Which meant no matter how many halls needed to be decked or bells needed to be jingled, I should be able to crank out the pages.

Um…yeah….

That plan didn’t go so well. Did I get writing done? Sure. Did I finish that book during the holiday season? Yeah, right. Instead of making myself jolly with pages galore, I frustrated myself during a season filled with joy and love and lots and lots of to-do lists. Needless to say, the book was finished in January—long before the contract for it and the deadline for delivery appeared. But though my attempt to write during the holidays stressed me out, it made it glaringly apparent that I never want to write during the holidays again. Last year, I managed to time the completion of MURDER FOR CHOIR to coincide with the first week of December. Score! I then celebrate the holidays by baking, wrapping and going on a serious reading binge.

Talk about Joy to the world!

Sadly, this year didn’t work out so well. I am halfway through my current work in progress and while it isn’t due until months and months into the New Year, I kind of want to get to the end. I mean, I need to know who done it! Not to mention, I have a few other book ideas I’d like to play with. (Yeah—I can’t help myself!)

However, the one thing that I learned from my last foray into holiday writing is that I should be grateful for every page that I write during this crazy time of year. But more important, I need to be grateful for the time I don’t have to write—the time I spend with my family and friends. While getting those pages written is important, the people who I love and who love me are more important still. So I will sit and type when I can and when those bells need to be jingled I’ll put aside the computer and have a blast jingling them.