Tag Archive for: Highlights for Children

Another Highlights Inspired Post

by Paula
Gail Benson

Okay,
I have to admit it. Since I had the opportunity to visit the Highlights
editorial offices in Honesdale, Pennsylvania, and attend a Highlights
Foundation workshop, every time I go to a doctor’s office, I scan the stacks of
magazines to see if the children’s magazines are there. The other day I hit the
jackpot. I arrived extra early for a routine appointment and at the top of a
stack were Highlights for Children
(ages 6 to 12) and High Five (ages 6 to 8). I picked them up for
closer study, glad to see that I wasn’t keeping them from a member of their
true audience, since there were only adults in the waiting room.

Although
I glanced at High Five, my focus was
on the issue of Highlights because I
had an idea for a submission. Both magazines were dated November 2014 and
labelled as sample issues, which I decided must be the company’s advertising
campaign. A savvy idea.

During
the workshop, my classmates and I had discussed what a good marketing strategy
it had been for the magazines to have been distributed to doctors’ offices with
perforated subscription forms that allowed immediate mailings to a child and
later billings for the giver. No wonder they maintain a million subscribers to
each, even in this digital age. As our guide at the editorial offices told us, “Children
love to get something of their own in the mail.”

I
enjoyed reviewing some of the regular features, but focused upon the fiction. A
contemporary story about Thanksgiving had a young girl protagonist trying to
convince her parents to prepare only foods that would have been served at the
first feast. The family quickly realized the idea was impractical in that
several dishes now considered traditional would be missing (like pie,
cranberries, and potatoes) and that others would be difficult, if not
impossible, to obtain (lobster, eel, partridge, and–horrors!–eagle).

The
second story that drew my interest was a historical one, set during the
depression. A young boy, Chet, resented that hoboes (or askers—a term I had not
previously heard hoboes called) kept frequenting his grandmother’s house and
eating the best portions of their meager meals. From listening to the group of
hobo visitors, Chet learned that his house has been marked by the depiction of a
cat, meaning to other hoboes that a nice woman lives there. Chet asked if there
was symbol for danger and the hoboes showed it to him. After the hoboes left, Chet replaced the cat with the
danger sign. When his father returned after having lost his job and riding the
rails, Chet realized his selfishness and replaced the welcoming signal. The
story was beautifully told as well as revealing a fascinating, little known
history.

Although
the Highlights editors buy all rights
to a story, they pay generously and display the stories to their best
advantage. The illustrations are beautifully created and reflect the true
nature of the stories, drawing in readers as well as contributing to the
enjoyment of the story.

So, the next time you’re
in a doctor’s waiting room, scan those stacks of magazines. See if you can find
a Highlights or High Five and delight in the paths they lead you. Just be sure to
share them with any younger readers who might have an appointment there, too!

Rediscovering Highlights for Children

by Paula Gail Benson

Wall of History at Highlights’ Editorial Offices

When you
were growing up, do you remember seeing Highlights
for Children
(a magazine for ages 6 through 12, with the motto:
“Fun with a Purpose”) in your doctor’s office? I often read it there and for a while
had my own subscription.

Did you
know Highlights is still published
monthly and has a million subscribers? It used to have two million, but the
company began a new publication for younger children (ages 2 through 6), High Five, that took over one million subscribers.
A third periodical (for those under age 2), Hello,
comes in a form that curious hands and mouths can explore without fear of
destruction.
I became
reacquainted with Highlights and
learned about its affiliates when I had the opportunity to attend a summer
workshop sponsored by the Highlights Foundation in Honesdale, Pennsylvania, in
the northeastern corner of the state bordering New York. From the experience, I
came to realize why Highlights and
its associated businesses represent a true American success story.
Highlights was established by Dr. Garry
Cleveland Myers and his wife Caroline Clark Myers in 1946, at ages 61 and 58.
Each had distinguished careers in education and had worked for another
children’s publication, which they thought could be operated in a manner that
would be more beneficial for its readers. Eventually, they took over that
magazine and incorporated it into Highlights.
Boyds Mills Press

The
business remains a family concern, with editorial offices based in downtown
Honesdale, a quaint, lovely place with a railroad track running through it,
located in the vicinity of many summer camps. Next door is the affiliated children’s
trade book company, Boyds Mills Press, which publishes distinguished fiction
and nonfiction. Nearby, in the rural countryside, the family home has been
converted into a writing retreat with individual cabins, a lodge, and a “barn”
where three meals a day plus appetizers are provided for visitors. The business
offices for the companies are in Columbus, Ohio.

When I
recently took a workshop in Honesdale, my classmates and I had the opportunity
to tour the Highlights and Boyds
Mills Press facilities in side-by-side buildings on Church Street. Our very
informative guides (who welcomed some additional guests wanting to brag to
their grandchildren that they had toured the Highlights headquarters) made it clear that the readers remain the
primary focus. A single staff member answers every letter received from a child. In the main office, the replica of a skeletal dinosaur head that had
been used in a promotion was on display. Above the archway leading to the hall
was an appreciative message drawn by readers.

Most of us
were surprised to learn that Highlights
acquired all rights from the submissions it accepted. A member of our group had
sold more than one hundred works to the magazine and advocated submitting. She
said Highlights paid generously for
the rights and, if a story was subsequently sold to another market, Highlights often sent a royalty check to
the author.
When we
asked how Highlights managed to
maintain such high subscription levels in a digital age, the answer made
perfect sense: children still love to receive something of their own in the
mail. I have to admit, when I told my work colleagues where I was attending the
workshop, most said that they had given subscriptions as gifts for children or
grandchildren.

Obviously, Highlights
has found the secret to presenting quality materials for children while
continuing to develop new technologies and encourage emerging authors. It’s a
true winning combination for both readers and writers. If you would like to
know more about my workshop experience, check out my post tomorrow at
Writers Who Kill. Even if you don’t write for children, you might want to consider this wonderful facility for a possible retreat.