A writer’s goal is for her book to be discovered and loved by readers.
A reader’s goal is to discover and love new books and authors.
But in the world of publishing, it can be tricky to achieve these goals. There aren’t a lot of publishing dollars spent on marketing an author or promoting her book, particularly if you’re not already a bestseller (read: bread and butter for the publisher). Sure, a few lucky writers are anointed and co-op, advertising, and other promotion happens at the publisher’s expense, but by and large, it’s up to authors to promote their own books, and to try to reach their potential audience.
This is a challenge for authors, no matter the genre we write in. Social networking is a whole new world, allowing for exposure in a brand new way. Twitter, Facebook, Stumble, Digg, and so many more let you connect and network with strangers who may be potential readers.
But still, it’s hard.
I’m making yet another dent in the fabric of the World Wide Web. This last Monday, I launched Books on the House and Books on the House for Kids and Teens. These two sites are all about building a community of readers. The goal is to bring great books to readers, and to help readers discover great books.
Every Monday, a new book and author are featured. There are video interviews (this week, Jane Kurtz talks about her upbringing in Ethiopia, her passion: Ethiopia Reads, and her new books, Lanie and Lanie’s Real Adventures, the 2010 American Girl Doll Lanie Holland books; 6 copies of these books will be given away Monday!), Q & As with the authors, and more. Enter each week to win. That’s all there is to it! What better way is there for a reader to discover a new-to-them -author, and what a great way for a writer to gain exposure for their book.
Our own Susan McBride is the inaugural author on Books on the House! 3 copies of The Cougar Club will be given away on Monday. Her YouTube interview is posted, as well as a Q & A in which she lets us in on some exciting news she has.
I’m so excited about Books on the House and Books on the House for Kids and Teens and the potential for the sites to really help build a community of readers. We have some fabulous authors and books lined up including:
Alexandra Bullen with Wish
NY Times Bestseller Allison Brennan with Original Sin
NY Times Bestseller Jane Yolen with her new graphic novel
Mystery Writer Jennie Bentley
NY Times Bestseller Brenda Novak
and so many more!