It’s All Video, Video, Video…
by Bethany Maines
Recent trends in social media and marketing have shown that
video is on the rise. According to a recent white paper from Cisco, “globally,
IP video traffic will be 82 percent of all consumer Internet traffic by 2021,
up from 73 percent in 2016.” For marketers that means being without video
capabilities may make it harder for them to connect with consumers. Or, for authors, that it may be important to
add video marketing to their books promotions.
video is on the rise. According to a recent white paper from Cisco, “globally,
IP video traffic will be 82 percent of all consumer Internet traffic by 2021,
up from 73 percent in 2016.” For marketers that means being without video
capabilities may make it harder for them to connect with consumers. Or, for authors, that it may be important to
add video marketing to their books promotions.
As an author and a graphic designer, I find this both
frustrating and exciting. Marketing a
book is already expensive enough for an author (unless you’re Nicholas Sparks
or one of the other big names, and very few of us are). Adding video to the
budget can potentially be a problem. Also, concepting and scripting for video
is a particular talent that may not be something an author excels at. But recently, I’ve been working with my business partner (who has
more video experience than I do) to create short promo videos for my upcoming
book releases. It has been really thrilling
to see imagery, text, and audio come together in a way that feels like my stories. And now I can reveal my first video! I hope you enjoy it. Let me know in the comments if you think I hit the mark.
frustrating and exciting. Marketing a
book is already expensive enough for an author (unless you’re Nicholas Sparks
or one of the other big names, and very few of us are). Adding video to the
budget can potentially be a problem. Also, concepting and scripting for video
is a particular talent that may not be something an author excels at. But recently, I’ve been working with my business partner (who has
more video experience than I do) to create short promo videos for my upcoming
book releases. It has been really thrilling
to see imagery, text, and audio come together in a way that feels like my stories. And now I can reveal my first video! I hope you enjoy it. Let me know in the comments if you think I hit the mark.
The Shark Santoyo Crime Series: When twenty something Shark got out of prison and made a deal with Geier, the boss of his old gang, he knew he’d be walking into trouble, but he never expected to meet the teenage crime savant Peregrine Hays. The knife-wielding beauty may fuel his dreams, but Peregrine has secrets of her own, and soon Shark is swept up in a whirlpool of murder, revenge, and love. Both streetwise and crime-hardened, Shark and Peri seem like a perfect bloody team as they battle crooked federal agents, sex traffickers, and gangs in search of vindication. But when Shark is faced with an enemy that knows him better than anyone else, he and Peri learn that their options may be staying together OR staying alive…
Shark’s Bite (book #2) Available: April 17th PREORDER NOW
Bethany Maines is the author of the Carrie Mae Mystery Series, Tales From the City of Destiny, San Juan Islands Mysteries, Shark Santoyo Crime Series, and numerous
short stories. When she’s not traveling to exotic lands, or kicking some
serious butt with her fourth degree black belt in karate, she can be found
chasing her daughter or glued to the computer working on her next novel. You
can also view the Carrie Mae YouTube
video or catch up with her on Twitter and Facebook.
short stories. When she’s not traveling to exotic lands, or kicking some
serious butt with her fourth degree black belt in karate, she can be found
chasing her daughter or glued to the computer working on her next novel. You
can also view the Carrie Mae YouTube
video or catch up with her on Twitter and Facebook.
Looks great, Bethany! I like the way it captures the feel of your book covers and ties in with it.
Having said that – as an author the thought of adding this to my to do list is overwhelming.
It's a LOT to add to the do list. If I hadn't had quite a bit of (FREE) help I wouldn't have taken it on.