The 5-Letter Word that Sends a Shudder of Anxiety Through Most Authors

By Lois Winston

By nature, many authors are loners. We spend a good deal of our lives sitting in our writing caves, pecking at our keyboards. Survey any group of authors, and most will tell you the worst part of being an author is having to do promo. That’s the infamous 5-letter word of the title in this post.

It doesn’t matter if you’re an indie author, published by a small press, or with a major publishing house. Unless you’re one of the very elite (think Janet Evanovich, Nora Roberts, or James Patterson), you have to do most or all of your own promotion. Even the big names need to promote their books, but they do it through book tours with PR reps managing all the details and doing the heavy lifting.

I’m someone who has vowed to be the last person on the planet not sucked in by most social media. You’ll never find me on Facebook, Instagram, or TikTok. I do have a Twitter account, only because my former publisher insisted, but I rarely remember to tweet anything. When I do remember, it’s never anything controversial, political, or personal, so chances of one of my tweets going viral and resulting in new fans and increased books sales is as unlikely as a rose bush growing at the North Pole.

However, back when I was traditionally published, I used to enjoy giving talks to library groups, book clubs, and other organizations. Covid put an end to that but ushered in the age of Zoom talks.

I’ve participated in several of these Zoom events, and I’m participating in another at the end of the month. On Tuesday, May 30^th at 7:30-9:30pm EDT, grab your favorite beverage, settle into your comfiest chair, and hop online for a fun evening of laughs, Q&A, games, prizes, and more with some of your favorite mystery and suspense authors. All are welcome. And best of all? It’s FREE! All you have to do is register.

During this fun event, you’ll be able to Zoom around the various “rooms” where you’ll find dozens of authors happy to chat with you. I’m pairing up in one room with my fellow Booklover’s Bench blogger Maggie Toussaint (appearing under her new Valona Jones pen name for this event.) You can find a list of other attending authors here. Scroll down the page for the registration form. Hope to see you there!

Post a comment for a chance to win one of several promo codes I’m giving away for a free download of the audiobook version of Decoupage Can Be Deadly, the fourth book in my Anastasia Pollack Crafting Mystery Series.

A Crafty Collage of Crime, the 12th book in my Anastasia Pollack Crafting Mystery Series, will release on June 16th. Learn about Anastasia’s new adventure, read the first chapter, and find pre-order links here.

~*~

USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books, and nonfiction under her own name and her Emma Carlyle pen name. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. Learn more about Lois and her books at her website www.loiswinston.com where you can also sign up for her newsletter and follow her on various social media sites.