By Lois Winston
My post last month talked about the five-letter word that sends a shudder through most authors. I’ve been in the promotion weeds ever since, due to the recent launch of A Crafty Collage of Crime, the 12th book in the Anastasia Pollack Crafting Mystery Series. Between my own blog, Killer Crafts & Crafty Killers, and the two group blogs I belong to, this one and Booklover’s Bench, I also signed up for a blog tour with Great Escapes Book Tours and booked a few guest blogs on my own. The grand total came to—drumroll, please—26 blog posts through the middle of August!
And here lies the conundrum: How many ways can I talk about my series and the newest book in it without sounding like a broken record? Or worse yet, a carnival barker? Step right up, ladies and gentlemen. Be the first to experience the latest murder and mayhem author Lois Winston has dumped on her poor reluctant amateur sleuth!
No one likes being bombarded with “buy my book” pleas on social media. Hard sell often works against an author. Years ago, when I was still writing romance, I attended a conference where a well-known, bestselling author kept pleading with the audience to buy her books because her teenage son was growing so fast that she was spending a fortune every month at Foot Locker. From the sideways glances those of us in the audience were giving each other, I had the sense that this author’s attempt at a cute marketing ploy was backfiring badly. Especially since we’d all seen her latest advance recently posted on Publishers Marketplace. I’ve been published since 2006, and to this day, if you added up all my advances and royalties from the past seventeen years, the total would still be less than what that author had received in one advance.
At any rate, Anastasia and I (some bloggers requested posts written by my sleuth or interviews with her instead of me) have tried—desperately—to keep each of the posts fresh and different. My Great Escapes blog tour began June 19th and runs through July 2nd. You can find the schedule here. Visit each site to enter the Rafflecopter for a chance to win one of three copies I’m giving away of A Crafty Collage of Crime. Because the drawing won’t be held until after the last guest post goes live on July 2nd, you can also go back and enter at the blogs that have already posted.
I promise I won’t implore you to add to my sons’ or grandsons’ sneaker funds!
Instead, if you post a comment here, I’ll enter you in a random drawing for a chance to win a promo code for a free audiobook download of A Stitch to Die For, the fifth book in the Anastasia Pollack Crafting Mystery Series.
USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books, and nonfiction under her own name and her Emma Carlyle pen name. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. Learn more about Lois and her books at her website www.loiswinston.com where you can also sign up for her newsletter and follow her on various social media sites.