Tag Archive for: book marketing

Promo Blues

/in /by

by Bethany Maines

Yesterday, AB Plum talked about the woes of promoting. She’s not alone in finding that the grind of “getting yourself out there” is not fun. Most authors find that to be the hardest part of the job. We’re the kind of people who invent people to talk to. Talking to real people is just so, so, so much harder. Real people rarely say what we tell them to say for one thing.  She also mentioned that she’s working on her marketing plan.

I see your hands coming up.  “What is a marketing plan?” you ask.  Excellent question.

A marketing plan is a comprehensive document or blueprint that outlines a business advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.

So for an author a marketing objective would be something like get more people to sign up for a mailing list, or have more people review your book.  (Side note / Public service Announcement: if you love an author, review their books. It’s the nicest thing you can do!) To accomplish those goals, you have to take steps like advertise, blog, and/or hound your friends. A marketing plan collates these steps, ads assigned dates, and at least takes a stab at figuring out how much they’ll cost so that a budget can be created.
I don’t know how AB feels about marketing plans, but my thoughts are two-fold.  My first thought, upon completion of a plan, is incredibly smug.  I’m soooo organized.  Who wouldn’t want to be as organized as me.  My second thought is usually about two seconds later.  How did I miss that deadline?  Why is this going down in flames?  What do you mean the cost of that ad went up?  Ahhhhhhhh!!!!
All of which is to say that behind every successful book there is an author who is using a wet blanket to try and put out the dumpster fire of her marketing plan.  

When Stars Take Flight takes the story of Thumbelina into space and reimagines the fairy tale for a new age—the future. 



Kidnapped by the To’Andans, tortured by the Moliter, and rescued by Sparrow Pandion—a spy who hides a secret pain—Alliance Ambassador Lina Tum-Bel is up against a galaxy full of trouble as she attempts to rebuild the Interstellar Alliance. Her training says that she can’t trust her handsome rescuer, but maybe together, she and Sparrow can learn to fly.

Bethany
Maines is the author of the Carrie Mae Mystery Series, Tales From the City of Destiny, San Juan Islands Mysteries, Shark Santoyo Crime Series, and numerous
short stories. When she’s not traveling to exotic lands, or kicking some
serious butt with her fourth degree black belt in karate, she can be found
chasing her daughter or glued to the computer working on her next novel. You
can also view the Carrie Mae YouTube
video or catch up with her on Twitter and Facebook.

TO PROMOTE OR NOT PROMOTE

/in /by
By AB Plum

With the advent of a new year, who better to paraphrase than the Bard himself?

Promoting is much on my mind in these early days of 2018. I haven’t yet finished my 2018 Marketing Plan. Part of me hates, loathes, and cannot stand having to spend writing time on finding reviews, placing ads, and figuring out new ways to get discovered by readers inundated by newsletters for the latest book promotion.

As a matter of full disclosure, I hop on cross-author/genre promotion bandwagons every chance I get. Local newspapers and national magazines have whittled away their book sections so I’m grateful for those authors who manage to host new offerings. Still …

How much of every day did the Bard spend much time “promoting”? How about Charles Dickens—he, who penned (by hand) 5,000 words a day? According to this same source, Barbara Cartland wrote 6,000 words daily. Stephen King’s a slacker with his per diem output of 2,000 words.

How could they possibly have spent any time promoting their books? Did they write in their sleep?

These questions bring up the issue of time management—a subject I find too personal to share publicly. Once, long ago, I was a veritable Little Red Hen. Somewhere, I took a wrong turn and no longer plant, harvest, bake the bread, and read a book a day. 

Before anyone reminds me that promoting goes with the territory of writing, I admit I know this. If I made New Year’s resolutions, I’d resolve to stop whining, adjust my ‘tude and get with the program.

I don’t make resolutions, but I understand I’m wasting my energy, spinning my wheels, ranting over the foregone: YES! To write for an audience carries the need to promote. NO! To write for myself, no need to do anything but write.

’nuf said.



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Living off the fast lane in Silicon Valley, AB Plum loves her writing life–even the promo activities which challenge her brain and imagination most days. Check out her latest novel, The Dispensable Wife here. Coming later this month: the box set for The MisFit Series. Notice that not very subtle way she plugged two offerings at once.