By AB Plum

With the advent of a new year, who better to paraphrase than the Bard himself?

Promoting is much on my mind in these early days of 2018. I haven’t yet finished my 2018 Marketing Plan. Part of me hates, loathes, and cannot stand having to spend writing time on finding reviews, placing ads, and figuring out new ways to get discovered by readers inundated by newsletters for the latest book promotion.

As a matter of full disclosure, I hop on cross-author/genre promotion bandwagons every chance I get. Local newspapers and national magazines have whittled away their book sections so I’m grateful for those authors who manage to host new offerings. Still …

How much of every day did the Bard spend much time “promoting”? How about Charles Dickens—he, who penned (by hand) 5,000 words a day? According to this same source, Barbara Cartland wrote 6,000 words daily. Stephen King’s a slacker with his per diem output of 2,000 words.

How could they possibly have spent any time promoting their books? Did they write in their sleep?

These questions bring up the issue of time management—a subject I find too personal to share publicly. Once, long ago, I was a veritable Little Red Hen. Somewhere, I took a wrong turn and no longer plant, harvest, bake the bread, and read a book a day. 

Before anyone reminds me that promoting goes with the territory of writing, I admit I know this. If I made New Year’s resolutions, I’d resolve to stop whining, adjust my ‘tude and get with the program.

I don’t make resolutions, but I understand I’m wasting my energy, spinning my wheels, ranting over the foregone: YES! To write for an audience carries the need to promote. NO! To write for myself, no need to do anything but write.

’nuf said.

Living off the fast lane in Silicon Valley, AB Plum loves her writing life–even the promo activities which challenge her brain and imagination most days. Check out her latest novel, The Dispensable Wife here. Coming later this month: the box set for The MisFit Series. Notice that not very subtle way she plugged two offerings at once.