Road Blocks & an Announcement

An Announcement

Last month, I blogged about having to scramble to pick a new pen name after the reader-tested and selected name was snagged out from under me.  Cue the gnashing of teeth and tearing of hair.  I was upset because I had every intention of using the pen name for a series of new novels that I had pitched to a publisher.  And when that publisher came back with an offer, I was elated… until I tried to acquire the domain name. And then I discovered that my carefully vetted pen name had been taken while I dithered around. However, we managed to select a new pen name—Sirena Corbeau—and now I get to make the announcement that 2026 will be magical year!

Bethany Maines makes the announcement that she has signed with Varus PublishingNew Publisher

Varus Publishing and I, writing as Sirena Corbeau, will be releasing four new paranormal romances in 2026.  Varus Publishing is an imprint focusing on uplifting and championing romance authors and I’m excited to be able to bring a new world, series, and characters to life with them. This is the first time I’ve written in the romance genre with a strictly romance publisher and I am excited to learn from their experience.

About the Series

In this sizzling paranormal romance series, each book delivers a stand-alone, binge-worthy romance sparked by the meddling of Dante Montanari, a 400-year-old dragon shifter. Dante Montanari has a knack for bringing things together—supernatural deals, magical items, and even fated mates. The wealthy dragon barely cares for human laws, but he’s as protective of his employees as he is of his hoard. With pulse-pounding danger, passionate fated love, and a touch of dragon-forged magic, each book is perfect for readers who crave strong heroines, magnetic heroes, and happily-ever-afters that burn brighter than fire. Expect Book 1, Heart’s Curse, in March of 2026!

HEART’S CURSE – Lucas Kane is a talented telekinetic and ruthless casino boss looking to move up in the Montanari organization. Charlotte “Charlie” Auvray is a witch with no magic who believes she has nothing to offer. But when a curse drives the newest Montanari property, The Lucky Heart Hotel & Casino, into bloody chaos, Lucas realizes Charlie may be the only one who can stop the madness. What happens in Vegas might break the curse—and his heart.

Heart’s Curse will be followed by Forged in Flame, Curselocked, and Swamp of Shadows. Each book will expand this fantastic new world where humans and magical creatures mix, and bump into the problems of our modern world.

Interested in Paranormal Romance?

But if you want some paranormal romance now, now, now, please check out my existing Supernaturals series!  https://bethanymaines.com/supernaturals/

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Bethany Maines is the award-winning author of action-adventure and fantasy tales that focus on women who know when to apply lipstick and when to apply a foot to someone’s hind end. She participates in many activities, including swearing, karate, art, and yelling at the news. She can usually be found chasing after her daughter or glued to the computer working on her next novel (or screenplay). You can also catch up with her on TwitterFacebookInstagram, and BookBub.

And don’t forget to check out more books by the Stiletto Gang: BOOKS

Pen Names & Projects

A New Pen Name for a New Project

As some of you may remember from earlier in the year, I was on a writing and submitting spree. Novella’s, short stories, writing contests—I was on a writing rampage! And with some spicier romance novellas in the collection, I asked for your help picking a pen name, so that I could differentiate between the standard spicy and the extra peppers brand.

And you came through!

Readers Helping Writers

There was a poll.  Everyone responded and the pen name Vivienne Cross was selected as the winner!  I was excited to start using it, but decided to hold off on doing any prep work until I had set on my branding strategy and had the right release to go with it.

Well, welcome to fall! Welcome to new contracts. Welcome to having the work I’ve been doing pay off.  And now… welcome to wishing I had done some additional work on the pen name.

It was the 21st of September

In September, I went to acquire the domain name (for reasons I won’t discuss until next month) for Vivienne Cross and found that it was not available.  Suspicious.  I typed in the web address and, low and behold, it was being firmly occupied by someone who had put out a new book in August of this year.  Complete face palm.  While I had done my due diligence to see if anyone was using the name when I came up with it, there is nothing I can do about someone grabbing the name before me.

Inventing the Skateboard

Once my father said he invented the skateboard.  And I know you’re thinking… No, he didn’t.  But yes, he came up with the idea of putting his rollerskate wheels on a plank all on his own.  And so did at least three other people out there in the 1950s.  So, while I could be deeply suspicious that this author stole it from me, I have to admit that my own experience suggests otherwise. Every time I’ve tried to come up with a pen name, I’ve had at least three names that I considered genuine winners only to find that someone is already using it.

Forward Momentum

But I still need a pen name!

So I went back to the list and while I liked the runner up I found that I was no longer willing to take any of the secondary names. So I went back to the drawing board and worked with my business partner and another writer to workshop a new pen name.

The Criteria

We quickly established some guidelines for what I wanted to achieve with the name and assessed which names had ranked higher in the poll to find names in a similar style.

  • Must not be in use by another author
  • Preferably uses a last name that hits earlier in the alphabet for higher billing in anthologies
  • Must resonate with the paranormal romance and fantasy genres
  • Brings main character energy

With those boundaries in mind, we developed our list, did some research and settled on (drum roll please)…

Author Banner for Sirena Corbeau, the pen name of Bethany Maines

Sirena is a name originating from the mythical sirens and Corbeau means crow in French. I liked the symbolism and I liked the sound of the name.  And yes, I threw myself on acquiring the domain name without delay. Thank you all for your help in selecting a name and I wish our efforts had not been in vain! But hopefully now we can all enjoy Sirena Corbeau and her future novels.

**

Bethany Maines is the award-winning author of action-adventure and fantasy tales that focus on women who know when to apply lipstick and when to apply a foot to someone’s hind end. She participates in many activities, including swearing, karate, art, and yelling at the news. She can usually be found chasing after her daughter or glued to the computer working on her next novel (or screenplay). You can also catch up with her on TwitterFacebookInstagram, and BookBub.

And don’t forget to check out more books by the Stiletto Gang: BOOKS

The Publishing Game

What Are We Publishing?

Publishing is always a bit of a game, but sometimes I feel more like I’m racking up publishing “points.” This year, I’ve found myself with some unexpectedly free writing time. I wrapped up writing the series I was working on (the Valkyrie Brothers) and I didn’t have a next grand project to launch into. Which meant I found myself surfing around the author communities and checking out open submission calls. Short stories are always a unique challenge, but for some reason there have been some what I would call “long-short story” openings.  Usually short stories are under 5,000 words, but these were running 8 or 9 thousand words and then there were some novella openings at 15,000 – 20,000 words.  Which was when I decided to give myself carpal tunnel syndrome and to rack up as many publishing points as possible.

Short Stories

Short stories usually publish in magazines and anthologies and are often snapshots of a moment. Compressing an entire plot into a short story is almost impossible.  Respect to the writer’s who can accomplish it, but my view of short stories are that they are their own format and have their own rhythm and conventions.

Mid-Length

But mid-length stories?  Hmmm… This was a new challenge for me.  At 8-9k words that seemed like enough room to get an entire plot in.  So I went back to my plotting systems, worked on some outlines, and then did math. I know that doesn’t sound natural for a writer, but once I knew how many scenes/chapters I had, I could divide by the total allowed word count and figure out my allowed words per scene.  And then I could see how badly I was blowing past that word count.

Novellas

I used the same formula for the 15-20k word novellas as I did for the mid-length stories and was happy with the increased word count. The finished products seemed a bit “naked” in that I felt like if I wanted them to be full length novels they should have more description. However, even with the length requirements and fast pacing I still felt like I had a complete story and I was happy with the results.

For this experiment the openings were in spicier romance novels, which is not my usual readership.  Since I didn’t want to ambush any of my readers with extra spicy content, I decided to submit the stories with a pen name and I asked the Stiletto Gang and readers for help picking what to use. The results are now in and Vivienne Cross was the clear winner.

Results of the voting for a romance pen name to use in publishing spicier romance novels

So What’s Next?

Here’s a quick run down of stories that are in the works (or have been published already).

  • Front Desk Staff – Short Story – This crime short found a home in Midnight Schemers & Daydream Believers and was released June 18 – BUY NOW: https://amzn.to/3FGfkzF
  • Carol of the Bells – Mid-Length – This Hallmark-style small town romance will be in the 12 Knights of Christmas anthology and will be out in October.
  • Love, Lefse, & Murder – Mid-Length – This Cozy Culinary Mystery is on submission and was sent off with a lingonberry jam recipe.  Fingers crossed, but if it doesn’t go to the anthology I’ll still be sure to share the recipe with all of you!
  • Bound by Desire – Novella – This incubus romance is on submission to the publisher and I’m hopeful that this sex positive tale will find a home, but it will definitely be a Vivienne Cross story.
  • Forged in Flame – Novella – Also with a publisher, this dragon shifter romance has got all the tropes and takes place in Hawaii.  It’s possible I just wanted to go to the beach when I wrote it, but it’s another Vivienne Cross novella.
  • Savage Hope – Novella – I was going to submit this story about a girl on the run from her necromancer stepdad, but I ended up loving it too much.  So I’m keeping it and will be adding it to my Supernatural series.  It’s got horror story vibes, motorcycles, and an army of undead roadkill.  One of the most fun things I’ve written recently.
  • Deja Brew – Novella – A paranormal (but clean) romance, this one features a coffee shop owner who sees the future, but only a few minutes ahead.  I’m still writing this one, and the girl just found out that the guy used to work for the corporate coffee chain that wants to buy out her store (gasp!)! Wish them (and me) luck.
  • And of course (and most important) … Emergency Exit – Novel – Release date: 9/22/25 – Book 3 of the Valkyrie Brothers series. Tech investor Asher Valkyrie hired Harper Smoak to be his fake girlfriend for stress-free social events, but the faux-relationship quickly sends real sparks flying. What began as a simple arrangement soon turns into a high-stakes game of love and survival when Ash’s lies begin to unravel. – PREORDER NOW: https://amzn.to/43ZKsT6

If all goes well, then between 2025 – 2026 then I should have 5-6 additional publishing credits beyond my usual novels.  And yes, that seems like a lot to me too.  But if I’m going to get all the publishing points and play the game, then I’m going to play to win.  I’ll keep everyone posted on how things go!

***

Bethany Maines drinks from an arsenic mugBethany Maines is the award-winning author of action-adventure and fantasy tales that focus on women who know when to apply lipstick and when to apply a foot to someone’s hind end. She participates in many activities including swearing, karate, art, and yelling at the news. She can usually be found chasing after her daughter, or glued to the computer working on her next novel (or screenplay). You can also catch up with her on TwitterFacebookInstagram, and BookBub.

Find out more about the Stiletto Gang and our books: Books

 

 

One Author’s Challenges of Cozy Mystery Marketing

The times they are a-changin’. In all aspects of our lives. Maybe the challenges of cozy mystery marketing, or any book marketing, never rank high on most people’s minds—unless you’re an author struggling with ever-increasing expenses and ever-shrinking book sales. For those of us in that boat, it’s a serious personal and financial problem.

Publishing has always been a fickle industry.

Marketing was once the responsibility of publishing companies. The author had one job and one job only—meet their deadline. However, these days, whether you publish traditionally, independently, or both, most authors are required to do a huge chunk, if not all, of their own marketing. The reason? In today’s topsy-turvy world, publishers devote all their marketing dollars to the top one percent of their authors—the very authors who have such incredibly established names and reputations that their books would sell (and sell well) without the benefit of any marketing and publicity efforts.

Authors are always looking for new ways of marketing their books to readers.

The trouble is, whenever we hit upon something that works, it never lasts for long. Or what works for one author offers little or no results for another. Not only are we constantly in search of that elusive Golden Ticket, when we finally grab onto it, it often slips through our fingers.

Social Media

Social media? Some fellow authors have told me I’ve sabotaged myself by not being on Facebook, Instagram, and TikTok. Maybe they’re right, but I’ve seen the nasty side of social media and want no part of it. I was bullied enough as a kid.

Amazon ads

I tried Amazon ads. They worked great for several years. Until they didn’t. I switched over to what’s called Defensive Ads, at the suggestion of another author who was having quite a bit of success with them. A month and a half later, they’ve resulted in exactly one sale.

I attended a workshop where the presenter claimed her success came from growing her newsletter mailing list through reader magnets, which is creating a landing page on your website where you offer a free read to anyone signing up for your newsletter. Since creating my reader magnet seven months ago, I’ve increased my subscriber list by nearly 1,000. During that time, though, I’ve seen no increase in monthly sales.

Promo newsletters

Promo Newsletters featuring discounted books used to work well for me. Until they didn’t. I wasn’t alone. Other authors have said the same thing. The only one I’ve continued to use is Bookbub—when I’ve been lucky enough to get a spot. They’ve always been extremely successful for me. So I was thrilled several weeks ago when I was offered a U.S. Bookbub promo on Amazon, Kobo, Barnes & Noble, and Apple Books for the 2-book bundle featuring the first two books in my Anastasia Pollack Crafting Mysteries for .99 cents.

Not only is a Bookbub promo hard to get, but they’re also a huge financial commitment. A bite the bullet, close your eyes, cross your fingers, and hold your breath-sized commitment. You need to sell several thousand books just to break even. The hope is that people who paid less than a dollar for your book (or books, in this case) will enjoy them enough to buy other books in the series at the regular retail price. In the past, that’s the way it’s worked for me.

I’d heard the rumors about other authors not doing well with Bookbub anymore. I suspected enough authors had stopped trying for Bookbub ads that even Bookbub was starting to feel the pinch because they had dropped the price in the Cozy Mystery category by nearly $200. My initial reaction was that I’d have to sell far fewer books to break even.

Bookbub promos always sell the most books the first day of the sale when the promo newsletter goes out. The book then remains on Bookbub’s website for the length of time the author has set for the sale. I’ve always gone with the 30-day max. Each day after the first, sales go down incrementally. However, in the past, I’ve always made Amazon’s bestseller list that first day. Not this time. I was shocked at how few books sold.

My promo end July 10th. Seeing the results this time is both sobering and depressing. I have little hope of breaking even. I know with what’s going on in the U.S. and the world right now, people are worried. I’m worried. But I’d hoped I could give them a little bit of an escape and a few laughs for only .99 cents, and at the same time, help my own financial bottom line. However even .99 cents seems too steep a price for many people to pay these days.

~*~

USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books, and nonfiction. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. Learn more about Lois and her books at her website www.loiswinston.com. Sign up for her newsletter to receive an Anastasia Pollack Crafting Mini-Mystery.

Between Floors

When You Get Stuck Between Floors

When I start writing a book, I often have a specific scene in mind.  For Between Floors, book 2 of the Valkyrie Brothers series, I didn’t.  I knew generally what the plot was and who my characters were, but I didn’t have the scene that locked me into the story.

How to Get Unstuck?

Finding the scene to kick off story sometimes means becoming a detective in my work. I have to go back and start stacking up clues and facts about my characters and review what I know about them already so that I can determine what comes next. But as I pondered the riddle of where does the story start for Forest Valkyrie and Chloe Jordan I realized that I already knew the answer.

I remembered a moment in Elevator Ride (book 1) when Forest Valkyrie rushes in late to his brother Rowan’s office.  Rowan has been babysitting Forest’s son Oliver and Forest is late to pick him up.  Forest is stressed and has provided way more equipment than anyone could possibly need to babysit a three year old (something that amuses Rowan).

 

“That’s going to be Forest,” said Rowan without moving from the floor. He tossed the little boy up in the air again as the door burst open.

“I’m here. I’m here. Sorry, sorry.”

The man looked to be in his thirties and with dark, disheveled hair as if he’d run all the way up from the parking garage. Vivian recognized the piercing green-flecked eyes that Rowan shared with Oliver, but the slightly frantic edge was not something she associated with the Valkyrie aura.

“Daddy!” chirped the little boy.

“Breathe, Forest,” ordered Rowan, using what Vivian thought of as his commanding voice, and Forest automatically inhaled. “We’re fine,” said Rowan more softly.

“Sorry,” said Forest again. “I didn’t mean to be late.”

“Everything’s fine,” said Rowan. “Olly is training for the paratroopers, and I am getting my arm workout for the day.”

 

But as I went back to that scene looking for clues to Forest’s character I asked… why is he late?  And that kicked off an exploration of what Forest had been doing. And that’s when I realized the answer: Forest was stuck in an elevator with the girl of his dreams… the girl he just rejected as a nanny candidate.

That Sounds Awkward

It was! For them.  For me, it was hilarious.  First and foremost I write to entertain myself and getting those two into and out of the elevator made me laugh.  I hope that readers will as well.  Check out Elevator Ride (now on sale for $.99!) to get caught up before launching into Between Floors.

LEARN MORE ABOUT THE SERIES:  https://amzn.to/3XEL9id

Between Floors

Between Floors

One broken elevator. Two polar opposites.  Sometimes love gets stuck between floors.

Free-spirited Chloe Jordan returned to Seattle to face her past, but when she gets stuck in an elevator with grumpy Forest Valkyrie—the terminally stressed single dad who just rejected her as a nanny candidate—Chloe discovers that it’s her future at stake.

Genre: Rom-Com Mystery

Release Date:  6/23/25

 

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Bethany Maines is the award-winning author of action-adventure and fantasy tales that focus on women who know when to apply lipstick and when to apply a foot to someone’s hind end. She participates in many activities including swearing, karate, art, and yelling at the news. She can usually be found chasing after her daughter, or glued to the computer working on her next novel (or screenplay). You can also catch up with her on TwitterFacebookInstagram, and BookBub.

Find out more about the Stilettog Gang Books!

A Puzzling Art Mystery Within an Actual Art Theft Within a Cozy Mystery Novel

By Lois Winston

Marketing is the bane of every author’s existence. Whether the author is traditionally published or independently publishing, we’re all responsible for much of our books’ promotion these days. Currently, Guilty as Framed, the eleventh Anastasia Pollack Crafting Mystery, is on sale through Amazon, Kobo, and Apple Books for only .99 cents.

In the retail advertising world, that’s called a “loss leader,” a product that’s sold at or below cost in the hopes that customers will make other purchases at the store while they’re there to scoop up a deal. In the book world, our hope is that readers will love the sale book enough to purchase other books by the author.

I often rely on current events and human-interest stories as inspiration for the plots and/or subplot in my books. However, in Guilty as Framed I incorporated an actual unsolved crime into the book.

I fell in love with the paintings of Dutch master Rembrandt van Rijn as a teenager when I first walked through the Metropolitan Museum of Art in New York City. From that day on, I spent many hours seated in front of my favorite of his paintings, Aristotle Contemplating the Bust of Homer. I even wrote a paper on the painting my senior year of high school.

Because of my love of Rembrandt’s works, I was devastated when the Isabella Stewart Gardner Museum was burglarized in 1990. Three of the thirteen works of art stolen were by Rembrandt. These included his only seascape, “Christ in the Storm on the Sea of Galilee”, a painting that was nearly five-and-a-half-feet tall, and the postage-stamp sized etching “Portrait of the Artist as a Young Man,” featured on the cover of Guilty as Framed.

I followed the investigation as it unfolded and have read countless articles on this still unsolved crime. I’ve also watched several documentaries about the burglary and the efforts to find both the perpetrators and the missing artworks. Thirty-five years later, it’s still considered the largest art heist in history. To this day, not only haven’t the perpetrators been caught, but none of the artworks have ever been recovered. Many of the witnesses and persons of interest have since died, some of natural causes, and at least one of not-so-natural causes.

In Guilty as Framed, I wanted to incorporate the actual museum burglary and the missing artworks into the plot of the book. This gave me quite a challenge. I had to figure out how to connect a decades-old museum heist in Boston to my humorous New Jersey-set cozy mystery series.

Writing fiction rather than true crime allowed me to invent some new characters, change the names of real persons (to protect the innocent and not-so-innocent), and weave various events from the actual crime into the plot of Guilty as Framed.

The original sale invoice

“Portrait of the Artist as a Young Man” is also known as “Rembrandt ‘Aux Trois Moustaches.” For those of you who don’t speak French, that translates to “Rembrandt with Three Moustaches.” How could a man have three moustaches? One prevailing theory suggests that the second “moustache” is his beard and the third is the fur on his cap. However, I’ve never heard of a beard being called a moustache, and the cap “moustache” seems quite a stretch. Perhaps “Rembrandt with a Moustache, a Beard, and a Furry Caterpillar on his Cap” would have made more sense.

 

Rembrandt was a serious artist, though. He never displayed a sense of humor in any of his paintings or in the titles of them. It seems unlikely the three-moustache title came from him. Most likely, he titled the etching “Portrait of the Artist as a Young Man,” a frequent title of his early self-portraits. Or he may have called the etching “Self-Portrait Wearing a Soft Cap.”

“Rembrandt ‘Aux Trois Moustaches” is a mystery within the mystery of the heist. I knew I had to explore that in my story. I began researching and discovered the tiny etching was purchased for Isabella Stewart Gardner in 1886 from the art dealer Frederick Keppel & Co., who listed the etching as such on the sales invoice. Was the three-moustache title Keppel’s idea of a joke? We’ll never know.

Finally, and most unfortunately, my research didn’t lead to the discovery of the missing artworks, which is a shame because there’s still a huge outstanding reward for information leading to their recovery.

But what does this miniature Rembrandt self-portrait have to do with my reluctant amateur sleuth Anastasia Pollack? You’ll get no spoilers from me. For an answer to that mystery, you’re going to have to read Guilty as Framed. Through April 7th, you can do so for only .99 cents.

Guilty as Framed

An Anastasia Pollack Crafting Mystery, Book 11

When an elderly man shows up at the home of reluctant amateur sleuth Anastasia Pollack, she’s drawn into the unsolved mystery of the greatest art heist in history.

Boston mob boss Cormac Murphy has recently been released from prison. He doesn’t believe Anastasia’s assertion that the man he’s looking for doesn’t live at her address and attempts to muscle his way into her home. His efforts are thwarted by Anastasia’s fiancé Zack Barnes.

A week later, a stolen SUV containing a dead body appears in Anastasia’s driveway. Anastasia believes Murphy is sending her a message. It’s only the first in a series of alarming incidents, including a mugging, a break-in, another murder, and the discovery of a cache of jewelry and an etching from the largest museum burglary in history.

But will Anastasia solve the mystery behind these shocking events before she falls victim to a couple of desperate thugs who will stop at nothing to get what they want?

Buy Links:

Amazon

Kobo

Apple Books

~*~

USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books, and nonfiction. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. Learn more about Lois and her books at her website www.loiswinston.com where you can also sign up for her newsletter and follow her on various social media sites.

Book Marketing is a 4-Letter Word

Image by Gerd Altmann from Pixabay

By Lois Winston

Book marketing? Unless you’re someone who majored in marketing in college (and maybe not even those people,) most authors will tell you the part of being an author they hate most is marketing their books to readers. Unless you’re James Patterson, Nora Roberts, or one of the few other “anointed ones,” no matter if you’re traditionally published or indie published, the bulk of book marketing rests on our shoulders. Most publishers, including what is known as The Big Five, do very little, if anything, to promote their authors’ books these days. For most, if they’re lucky, they receive a box of free promotional bookmarks or postcards.

And it doesn’t matter the genre you write in, the awards you’ve received, or whether you hit a bestseller list. I have friends who consistently make the New York Times list with each new release and are still required to do the bulk of the promotion for their books, including arranging their own events and handling social media marketing.

The competition is stiff out there, and it’s getting worse. Every author I’ve spoken with, whether traditionally published or indie published, is complaining about falling sales. This year has seen a flood of A.I. generated books going up for sale on etailer sites. There were so many flooding Amazon that they instituted a new policy, limiting uploads of new books to three a day. It maybe stemmed the influx from a major tsunami to a tidal wave.

Moreover, various marketing that once worked well for authors no longer shows the same results. What’s an author to do?

At the Killer Nashville conference in August, I attended a workshop on creating landing pages at Bookfunnel. Most marketing gurus will tell you every author should have a newsletter, that it’s one of the best tools in your author toolbox. I have a newsletter. Prior to Bookfunnel, I had about 1800 subscribers, some of whom are loyal fans. But the workshop instructor had tens of thousands of subscribers. Talking to other authors at Killer Nashville, I learned the best way I could increase sales of my books was to increase my newsletter subscribers.

The thing about a landing page, though, is that you offer a freebie in exchange for the reader subscribing. I’ve always been opposed to giving away huge numbers of books. I’ve heard from too many readers who only download free books and brag that they haven’t bought a book in years. I have newsletter readers who have told me they love my books but only read them if they can get them from the library or by winning a copy when I do the occasional contest giveaway. They won’t even spend .99 cents for a sale book.

I’ve never had a problem with putting a book on sale for .99 cents for a limited time. I think of it as a loss leader to spur sales of the other books in my Anastasia Pollack Crafting Mystery Series. That series currently has 13 novels and 3 novellas. Historically, I’ve seen good results from sales of other books in the series when one is on sale for .99 cents. But even those results have not been what they used to be lately.

So I decided to create a landing page on Bookfunnel and offer one of the novellas in the series for free with sign-up to my newsletter. I’m also taking part in two group promotions with other cozy authors on Bookfunnel throughout November, the Thank Goodness for Cozies promotion and the Cozy Mystery Month promotion. Signing up for any of the authors’ newsletters will get you a free book by that author.

My landing page has been up on my website and on Bookfunnel since mid-October. When the group promotions end at the end of November, I’ll be able to judge the results of the book giveaway. I’ll see how many downloads and new subscribers I’ve had and if all those free books translated into sales of other books in the series. I’m crossing fingers and toes that I’ll be pleased with the numbers.

Love it? Hate it? How do you really feel about marketing? Post a comment for a chance to win a promo code for a free audiobook download of any one of the first 11 Anastasia Pollack Crafting Mysteries. (US and UK residents only)

~*~

USA Today and Amazon bestselling and award-winning author Lois Winston writes mystery, romance, romantic suspense, chick lit, women’s fiction, children’s chapter books. Kirkus Reviews dubbed her critically acclaimed Anastasia Pollack Crafting Mystery series, “North Jersey’s more mature answer to Stephanie Plum.” In addition, Lois is a former literary agent and an award-winning craft and needlework designer who often draws much of her source material for both her characters and plots from her experiences in the crafts industry. Learn more about Lois and her books at her website www.loiswinston.com where you can also sign up for her newsletter and follow her on various social media sites.

An Interview with Raegan Teller

I met Raegan Teller through our local Sisters in Crime Palmetto Chapter. In fact, Raegan and I were two of the founding members of the chapter. Since that time, she has independently published seven Enid Blackwell mysteries, marketing them herself through personal appearances at unique festivals and events, most of which are not focused on books. In addition, she has written numerous short stories and organized local Noir at the Bar programs.

Raegan, it’s a great pleasure to have you here at The Stiletto Gang to tell us about your writing journey.

If you have not already read Raegan Teller’s work, add it to your “to be read” list. You’ll truly enjoy it and find it’s an excellent holiday gift!

                                                                        Paula Gail Benson

Raegan Teller

Q: What was your earliest memory of wanting to be an author?

RT: I began reading mysteries as a young girl: Nancy Drew, Trixie Belton, and then later Agatha Christie, Daphne Du Maurier, Victoria Holt, and Phyllis Whitney. Those were the mystery authors the library carried. And like most avid readers, I dreamed of writing my own novels one day. But it was just a pipe dream for most of my life.

Q: Your work experiences have shaped your writing. Tell us about your background and how it helped or found its way into your stories.

RT: I worked for a Fortune 100 company for most of my working life. I held numerous positions and roles, but the ones I enjoyed most were those with a lot of writing involved. But working for a large insurance company, I also investigated auto and other accidents, took statements from accident witnesses, and much more. When I left that company after 20+ years, I started my own management consulting company and found myself doing a lot of writing for my clients. I particularly enjoyed writing white papers because they are just another form of storytelling. I also did some editing work for clients. While my dream of writing a mystery got buried somewhere along the way, little did I realize that all those experiences would help me write mysteries. And my main character, Enid Blackwell, mirrors a lot of my own frustrations with large corporations. All of my work and life experiences have contributed in some way to my stories.

Q: In developing your craft, you studied a number of places with wonderful instructors. Tell us about your journey to becoming a fiction writer.

RT: I’m laughing as I respond to this question because my journey was rocky. First of all, while I was an experienced business writer and editor, I had never written fiction. The goal of business writing is to make sure all questions are answered and that you keep yourself and your feelings out of your writing. I was good at that. But when I tried to write fiction, I was baffled when it came to diving into my emotions and letting them feed by stories, or how to hide information from readers. Worse yet was allowing myself to mislead the readers with red herrings—false clues. Writing fiction was the total opposite of what I knew how to do, and it was maddening! So I took a number of workshops from writing experts around the country. One was Jerry Cleaver, who wrote Immediate Fiction and taught classes at The Writers’ Loft in Chicago. I quickly became annoyed with him, even though he was right. I can still hear him repeatedly saying “add more conflict.” As acclaimed as he was, his teaching style just never clicked for me—but I did learn to add more conflict! I also took a few workshops with Donald Maas (Writing the Breakout Novel), where I learned that my first novel would not be a breakout by his definition. At some point in my journey, I saw an advertisement for Alan Watt’s LA Writers Lab. He believed you should quickly write a novel in 90 Days and clean it up later. And I actually did finish a draft of my first novel in 90 days. (I’ve kept it to remind me how awful my writing can be.) But Watt clicked with me for reasons other than writing quickly, and I ended up doing individual coaching and numerous workshops with him. I loved how he taught story structure and made it less intimidating. He is a screenwriter, so I learned to visualize my story as I wrote. Like Cleaver, Watt offered me a constant reminder, but his was “go deeper.” By far, Watt was the most influential instructor I worked with. With his coaching, I produced the final version of my first novel, Murder in Madden, after three years of trial and error. (I wrote the second novel in eight months.)

Q: You base your novels on cold cases and pending court matters. How did you decide the subject matter for each of your novels?

RT: My novels are inspired by, rather than based on, real-life crimes and events, that either happened near me or just resonated with me in some way. The genesis of my series was the murder of my husband’s seventeen-year-old cousin, who disappeared from a bus stop in Columbia, SC, in 1990. Several days later, they found her body but no has ever been charged with the murder. I wanted to write a non-fiction book about her with the message that we shouldn’t forget these victims. But I didn’t have enough material for a book. Instead, I decided to write a fictional story about a forgotten teenage victim, Rose Marie Garrett, in Murder in Madden. Following that pattern, I chose a real-life victim to be my muse for each subsequent novel.

Q: Is your protagonist, reporter Enid Blackwell, based on a real person? Does she share any of your characteristics?

RT: One of my earliest childhood heroes was Nellie Bly, one of the first female investigative journalists. From the time I read her biography, I wanted to be a journalist just like her. But like many young people, I was encouraged instead to pursue a more practical career. In many ways, Enid Blackwell is a contemporary version of Nellie Bly. As to whether Enid and I share characteristics, I get asked that question a lot. Many of my close friends and family see a lot of me in her. We both have red hair, and we’re both determined to accomplish what we set out to do—some would call that hardheaded. We both value friends and family. But she’s far braver than I, and unlike Enid, I like to cook.

Q: How did you decide to publish independently? What benefits does that offer? What difficulties does it present?

RT: I used to teach a class on self-publishing that was four hours long, but I’ll try to be brief here. When I began looking at publishing options for my first book around 2015, I interviewed both traditionally published and independently published authors—of which there were few at that time. Self-publishing was just emerging as a viable option and was still shaking off its vanity press reputation. The indie authors I talked with had all turned to SP when they were unable to get an agent and/or publisher. SP was not their choice but their fallback. After spending all my working life in large corporations and then owning my own consulting firm, managing my own publishing company was appealing. I knew how to set up and run a small business. And I made a vow to myself that if I made the decision to go indie, I would not try traditional publishing at all. I wanted to choose SP, not use it as a fallback. So I formed Pondhawk Press LLC. SP is a lot of work because you’re running a business. You make investments in cover design, editing, proofing, etc., with your own money, so you need to have cash to get started. DIY is not advised! I do a lot of in-person events, so my husband, who is also my business partner, manages our inventory, provides set-up assistance, helps scope out new venues, and much more. I couldn’t do it without the help of my team, which also includes my editor, proofreader, cover designer, and more. And of course, you have to promote your work constantly on social media and elsewhere. You have to have a marketing plan. It’s a lot of work, but very rewarding for me. I’ll conclude by saying that SP is definitely not for everyone, but for some of us it’s the only way to go.

Q: Which characters have you particularly enjoyed writing? Are they the characters readers identify with most?

RT: My protagonist, Enid Blackwell, has become a close friend. We talk all the time, and she helps me when I get stuck—usually in the dreaded “middle.” I sometimes ask her questions before I fall asleep at night, and she usually gives me an answer. Aside from Enid, there are many “favorite” characters in my books. In addition to Enid, my readers love Jack Johnson, the newspaper editor, and Josh Hart, Enid’s love interest. Some of my favorites include Sheriff Boogie Waters (Secrets Never Told) and Drake Harrow the police investigator and Cassandra the fortune teller, in my latest novel Murder Vision. Harrow, aka Big D, is part Jamaican and I enjoyed learning a bit of Patois, a form of Jamaican creole, for his character. My readers love the series’ characters and often comment on them. I’m fortunate to have both male and female loyal readers, and I’m always surprised and delighted when they tell me who their favorite characters are and what they like about them.

Q: Did you always know you would write a series?

RT: Heck no! I wrote Murder in Madden as a way to honor a real-life, forgotten victim. But I fell in love with my characters and knew they had more stories to tell. So I declared at my first book launch that I would have four books in the series—a number I just pulled out of the air. But after four books, I kept going. The seventh novel in the series, Murder Vision, was published in September 2024 and will be the last in that series—at least for a while. But I already miss talking with Enid.

Q: You also write short stories. What challenges do they present?

RT: I love the challenge of developing a character and telling a story in a few words. My sweet spot is around 2000 words, but I enjoy flash fiction also. Short stories are fun to write, and they keep me writing between novels. I love to write stories from image prompts. There’s a picture on the bulletin board in my office of a lone grave in the middle of a field in Lexington that I took not long ago. I can’t wait to write a story about it.

Q: How do you like organizing Noir at the Bar events? What do writers learn from reading their stories out loud?

RT: I absolutely love Noir at the Bar! I host these at a local bar several times a year and invite other authors to participate. Humans are storytellers by nature, and sharing stories with others is very primal for me. Writing for an audience, like at Noir events, is different than writing for print readers. For one thing, you have to use more dialogue tags because the audience can’t see where the characters change as they would on a page, so they can get confused if the writer isn’t clear on who’s speaking. I read all my novels and stories aloud during the editing process, and it’s a great way to spot areas that may be confusing. Also, writing for a live audience is not the place to be “literary.” Stories that might be appropriate for a literary magazine typically don’t play well to an audience because they are often abstract. Reading for a live audience works best when you stick to writing an entertaining story that has a clear beginning, middle, and end—like a story you’d tell around a campfire.

Q: What advice would you give to writers?

RT: Two things. The first is to keep writing. It’s easy to get distracted and lose focus. There are many reasons you can give yourself for not writing but only one reason to keep going: you must write because your heart compels it. The second piece of advice is to be clear to yourself about your writing goals. There’s nothing wrong with writing as a hobby with no inclination to get published. But if you do decide to publish, be clear about what you want from it—recognition or fame, money, self-satisfaction, or something else. And whatever your goal is, be certain you’re willing to invest your time, money, and other resources into achieving that goal. Self-publishing has made it somewhat easy to publish a book, but then many writers despair because their sales are low. And many traditionally published authors are having to do most of the promoting themselves because of budget cuts. Many writers I’ve talked with have admitted they have no marketing plan, run no ads, and have no goals other than to “sell more books.” Then I have to ask, “Why are you writing? What do you hope to achieve? And if that goal is important, what are you willing to do to make it happen?”

Q: How has your family influenced your writing?

RT: My own family has been very supportive, and my husband in particular is my rock. Without him, I couldn’t do what I do. My sister is always talking about and selling my books. While I’m fortunate to have a wonderful, loving family, I know that not everyone is as blessed. Relationships in general are complex. My books often explore the complexities within both blood and chosen families, which often include betrayal, heartache, and worse.

Q: What are you writing now?

RT: I recently started writing a new series set in Raven’s Rest, NC, a small, fictitious town in the Blue Ridge Mountains. I prefer to read and write about small towns rather than large cities because I love the interplay of everybody-knows-everybody and everybody-has-a-secret. I’m also working on what I think will be a stand-alone novella titled Burning Memories. I can write short and I can write long, so I want to challenge myself to write a mid-length 30K to 40K story. It will be a departure from murder mysteries—more in the style of Nicholas Sparks. Recently, I’ve been reading Stephen King’s novellas because he’s a master of the novella, as is Jo Nesbo.

For more information, visit Raegan Teller.com or the Enid Blackwell Mystery Series on Amazon.

Rejection

Rejection is Knocking

Part of any creative endeavor that gets shared with the public is rejection.  I understand that not every person will love my creative projects.  And I even get that somewhere out there is someone who hates my books and art.  In fact, I kind of hope there is.  I would like to have a nemesis who howls with rage every time I put out another book.  After all, if I’m not sparking unnatural fury in the heart of someone, what am I even doing with my life? However, hatred would be welcome compared to the banal everyday “meh” of rejection.

Rejection Corgi with the caption... Dear Writer: It's not you. It's me. Sincerely, The editor.

Thanks, but no thanks…

I would not care to count up the number of rejection letters and emails I have received over my career, but I would guess that it’s in the hundreds. And by and large, most of them are a polite form of “it’s not for me.” There have been many that have been intentionally or unintentionally condescending. “You’re doing so well” is not the compliment some people think it is. Many people (particularly those under 30) seem compelled to offer tips and suggestions rather than stating why they personally did not accept something.  There’s a big difference between “you should work on your hook” and “I couldn’t see how I would sell this in the current marketplace. I needed a something to more strongly differentiate it.” One tells me why you rejected it, the other sounds like I suck as a writer. (You may say that is a slight misinterpretation, but my brain does not believe you.)

So why sign up for rejection?

Because the risk is worth the reward. And, of course, there are the corgi memes. And after the first fifty, the polite “no thank you” rejections don’t sting quite so much and you can move on to ice cream, alcohol, and burning the really crappy rejections. And as much as I hate to admit, the rejections have helped me become a better writer. Admittedly, they’re a bit like following street signs in a foreign language as I try to decipher what exactly they mean, but they still give some clues.  Right now, I have two projects out to various entities and I’m crossing my fingers that they don’t try to send me searching down the back alleyways to self-improvement. I’d much rather they went with a large flashing sign that says “I love it!” But just in case, I’ll keep the desserts, memes and cocktails at the ready.

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Bethany Maines is the award-winning author of action-adventure and fantasy tales that focus on women who know when to apply lipstick and when to apply a foot to someone’s hind end. She participates in many activities including swearing, karate, art, and yelling at the news. She can usually be found chasing after her daughter, or glued to the computer working on her next novel (or screenplay). You can also catch up with her on TwitterFacebookInstagram, and BookBub.

What Influences a Book?

In many of my books, something from my past has influenced the story. The Past Came Hunting came from a police ridealong. Deadly Recall resulted from my memory of a piano lesson I greatly exaggerated and fictionalized.

On June 16 through June 30, my fourth single title romantic suspense goes on sale. I was actually living the idea behind Buried Agendas at the time and I’d like to share the story behind it.

Although my husband is happily retired these days, in his work life he was a chemical engineer who specialized in industrial water treatment. Over the years, I met his customers and clients. As a storyteller, I’d listen with rapt attention to the goings on of their businesses. Naturally, when I learned his company had been awarded a contract to help with the cleanup of the Rocky Flats Nuclear weapons plant rocky-flats-site-colorado-fact-sheet (energy.gov) I was intrigued but also concerned.

That project started me thinking about the dangers of environmental contamination, not only nuclear but chemical. I’d read and listened to broadcasts about states rightfully objecting to where nuclear waste should be stored. About drums of illegal chemicals buried in the desert.

Conversely, I learned about the stiff fines and penalties the Environmental Protection Agency inflicted on corporations should they not adhere to these regulations.

Such was my idea behind Buried Agendas and the book would not have been written without a wonderful resource of an EPA staffer in Denver. Not only did we have a long informative phone conversation, afterward, she sent me reams of information on superfund sites (by snail mail no less).

Neither would the book have been written without the help of chemists, plant managers, and an underground tank expert. And by the time I completed interviews and consumed an enormous amount of research material, I came up with what I thought might be a believable inciting incident.

What if a chemical was created that should never have been created?

All right. That seemed to work. But how to develop a romantic suspense plot around such a complicated subject? Here’s what I came up with.

A devastating secret drove her from her lover’s arms; will a secret equally as deadly lead her back to him?

Diana Reid is an investigative reporter skilled at uncovering other people’s secrets. It’s her own she works to keep buried. Eight years earlier, she promised to leave her fiancé and hometown of Diamond, Texas forever. That pledge vanishes when she receives a letter stating people are going to die, implicating her hometown’s largest employer, and making a veiled threat against her mother. With no other choice, Diana will return to Diamond, albeit in disguise, to discover the anonymous author.

Brad Jordan moved on with his life after Diana left him. Preferring to practice law rather than assume his birthright, Jordan Industries, he turns the chemical processing plant over to his brother. Later, Brad runs for office and is elected mayor on his promise to rebuild his struggling hometown. Those plans are jeopardized when he’s notified that the company is suspected of wrongdoing and may be sacrificing the public’s health.

Diana Reid is the last person Brad Jordan wants to see, personally or professionally. But, when he discovers her presence in Diamond, he’s forced to accept that a woman he vowed to forget may be his only avenue to get to the truth.

 

What readers have said:

“Buried Agendas is a well-written, well-plotted romantic suspense. It kept me reading late into the night to find out what happens to the star-crossed lovers. The story had enough technical detail to be realistic without coming across as a chemistry lesson–well done! I felt the heat of the Texas setting and enjoyed getting to know the characters. I’m looking forward to Ms. Bell’s next one.”

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BURIED AGENDAS follows the romantic suspense plots that Bell is known for. A fast compelling read with hot topics in the news today– Chemical waste and the hazards of border crossing. The characters are well developed and carry the reader through an exciting pace to the finish. If you haven’t read her previous books, you’re missing out on great storytelling.

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“This is a well written, suspenseful thriller with fully drawn characters and a fast paced plot. Diana, forced to return to her hometown, confronts the fact that she still has feelings for the man she betrayed eight years ago. And now she’s in town to investigate his family’s business and possibly destroy all that he holds dear. Donnell Bell’s character emotions ring true and her plot is all too believable.”

 

If you enjoy romantic suspense, I hope you’ll check out Buried Agendas, particularly when it goes on sale June 16-30 for $.99.

How about you? Has something in your past influenced you? For authors, did said influence inspire you to incorporate it in a book or to write an entire novel?

About the Author:  Donnell Ann Bell writes both romantic suspense and multi-jurisdictional task force plots, keeping close tabs on her theme SUSPENSE TOO CLOSE TO HOME. Her single-title romantic suspense novels, The Past Came Hunting, Deadly Recall, Betrayed, and Buried Agendas, have all been Amazon e-book best sellers.

Traditionally published with Belle Books/Bell Bridge Books, Black Pearl, a Cold Case Suspense was her first mainstream suspense and book one of a series, and a Colorado Book Award finalist. Her second book in the series, Until Dead, A Cold Case Suspense, released in May of 2022 was voted best thriller in 2023 at the Imaginarium Celebration Conference in Louisville, Kentucky.  Sign up for her newsletter or follow her blog at https://www.donnellannbell.com